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VitalWay Digital

The Path Less Posted

Challenging assumptions in business,
marketing, and life

Person painting a wall yellow with a roller as bright yellow feathers explode outward, illustrating an unexpected result

The Customer Is Always Right (Until the Paint Dries)

It was 2005. My wife and I had just moved into our first home, and we were eager to paint our bedroom. At that time, yellow was the “trendy” color

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Yellow traffic light on a city street, symbolizing caution amid economic uncertainty

Economic uncertainty isn’t a signal to pause. It’s a signal to prepare.

Once upon a time, there was a Chinese farmer whose horse ran away. That evening, all his neighbors visited him to commiserate, saying, “We’re so sorry to hear your horse

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