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VitalWay Digital

About VitalWay

Empowering organizations with scalable digital marketing solutions. Purpose-led, data-driven, and built for impact.

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High-Impact Marketing & Brand Strategy—The VitalWay

Scalable Strategies, Meaningful Impact

We deliver agile, data-driven marketing strategies—spanning SEO, web design, and social media—that help organizations grow, engage their audience, and achieve measurable success. 

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Our Team

We are passionate about creating visually stunning solutions

Explore how we’ve leveraged SEO, AI-driven marketing, and strategic consulting to enhance brand authority, generate leads, improve digital performance, and help nonprofits attract and retain donors.

A professional black-and-white headshot of Chris DuFresne, Founder & CEO of VitalWay Digital. With experience at Microsoft, AWS, and Allina Health, Chris specializes in cloud computing, digital transformation, enterprise solutions, and marketing innovation. His leadership drives business growth, AI-powered marketing, and scalable digital strategies.

Chris DuFresne Founder, CEO

Chris is a digital transformation and marketing strategy expert with leadership experience across healthcare, retail, and technology. He has led enterprise-wide digital initiatives, optimized customer experiences, and implemented data-driven marketing solutions at both small and large organizations, including Target Corporation and Allina Health.  

As the founder of VitalWay Digital, Chris is passionate about helping organizations grow through the use of digital technologies and marketing. His cross-industry expertise and passion for innovation make him a trusted partner in the digital space.

Chris lives in Minnesota with his wife and two children.  He enjoys being outdoors and loves the change of seasons in Minnesota–even winter!  

Rebecca Reynolds Account Director

Rebecca is a digital products and operations leader with experience across banking, education, and technology. She has led digital transformation initiatives, managed complex stakeholder relationships, and implemented customer-focused technology solutions at organizations including Bank of America, TCF Bank, and Pearson/GED Testing Service. 

As an Account Director at VitalWay Digital, Rebecca is passionate about helping organizations translate business vision into practical digital experiences and efficient processes. Her background in systems technology, mobile and web platforms, and cross-functional team leadership allows her to bring both strategic insight and operational clarity to every engagement. 

Rebecca lives in White Bear Lake, Minnesota with her husband, daughter, and dog. She enjoys gardening, caring for houseplants, and supporting her daughter in musical theater productions. 

Cheryl Viker Creative Director

Cheryl is a creative strategist and hands-on designer with over two decades of experience that connects and converts. She partners with organizations to develop brand strategy, integrated marketing campaigns and design systems.

She built her foundation at agencies and design studios in New York City, where she lived for 15 years before moving her family to Minnesota. Working across Fortune 100 clients and start-ups, she brings a practical range and creative solutions to every engagement. Cheryl delivers at both the strategic and executional level, which means clients get continuity from brief to final production.

When she’s not deep in a social campaign or creative brief, you’ll find her working through her national park bucket list with her family, supporting high school theatre, and experimenting in the kitchen.

Anne Vogel Account Manager

Anne is a seasoned senior account management and project execution expert with experience across large-scale food industry companies, manufacturing and corporate messaging. She has successfully lead enterprise website builds, cross-functional IT projects, and high-impact digital marketing campaigns. Her core strengths lie in driving operational efficiencies and mastering complex project management for major corporate accounts.

As a Senior Account Executive at VitalWay Digital, Anne is dedicated to managing client relationships and unlocking new growth opportunities. She is passionate about building long-term strategic partnerships and delivering engaging, user-friendly web experiences that drive measurable success for her clients.

Anne lives in the Indianapolis area with her husband and two young children. She loves spending time outdoors hiking, kayaking and four wheeling and can usually be found with her family at their lake house, or traveling and experience new places.

Megan Gaul Creative Delivery Lead

Megan is a “jack of all trades” creative at heart with nearly two decades of experience spanning the creative and marketing worlds. She partners with organizations of all sizes to build cohesive brand strategies, integrated marketing campaigns, and robust design systems—always looking for fresh ways to push a brand’s boundaries.

What sets Megan apart at VitalWay is her unconventional background. Rather than coming from a corporate mold, she brings an agile, adaptable and varied perspective that allows her to jump into any challenge and thrive. As Creative Delivery Lead, Megan doesn’t just guide the creative vision; she rolls up her sleeves to execute and deliver projects seamlessly from start to finish.

When she steps away from the desk, Megan can be found capturing local and global travels with her husband and three kids from their home base in Minnesota. She is a passionate advocate for community creativity, frequently supporting and teaching parent-led art programming.

Our Team

We are passionate about creating visually stunning solutions

Explore how we’ve leveraged SEO, AI-driven marketing, and strategic consulting to enhance brand authority, generate leads, improve digital performance, and help nonprofits attract and retain donors.

A professional black-and-white headshot of Chris DuFresne, Founder & CEO of VitalWay Digital. With experience at Microsoft, AWS, and Allina Health, Chris specializes in cloud computing, digital transformation, enterprise solutions, and marketing innovation. His leadership drives business growth, AI-powered marketing, and scalable digital strategies.

Chris DuFresne Founder, CEO

Chris is a digital transformation and marketing strategy expert with leadership experience across healthcare, retail, and technology. He has led enterprise-wide digital initiatives, optimized customer experiences, and implemented data-driven marketing solutions at both small and large organizations, including Target Corporation and Allina Health.  

As the founder of VitalWay Digital, Chris is passionate about helping organizations grow through the use of digital technologies and marketing. His cross-industry expertise and passion for innovation make him a trusted partner in the digital space.

Chris lives in Minnesota with his wife and two children.  He enjoys being outdoors and loves the change of seasons in Minnesota–even winter!